e.l.f

Skincation

Creative Direction | Printing & Signage | Event Design 

Partnering with e.l.f Cosmetics for a second time, LDJ Productions helped coordinate and execute a bespoke influencer event for the launch of “ELF Skin”, a new sub-category for ELF in skincare. This event, which took place at a rented hilltop estate in L.A., was a sort of Real World meets New Media. We worked with the ELF team to design this activation to be 100% content capture all the time. Bringing in top beauty and wellness influencers to actually live in this estate over a weekend, the program was designed to allow each to take a deep dive into the products and showcase how they would utilize them on an everyday basis. LDJ provided the top level creative, branding, programming, technical production, and the onsite execution.